Social OTR is a non-profit restaurant operated by Findlay Market, in partnership with CityLink Center, that strives to be a one-of-a-kind communal dining experience with a socially minded mission. Social OTR serves as an internship site for students in the Findlay Culinary Training program where they will work alongside professional staff to prepare them for a career in the culinary industry.
I have had the pleasure of working alongside this program from the very beginning. My work includes food, drink and dessert menus, letterheads, business cards, coasters, photography, event/promotional materials and management of all social media platforms.
Logo & Interior Design by: Platte Architecture + Design
Created a one-minute clip using multiple shots and voice overs from a documentary created by CityLink Center. This video was used for promotional purposes and was submitted to the Weinberg Foundation whom was seeking videos from current grantees showcasing their mission and impact.
The focus for Social O.T.R. is to create an environment that fosters community while showcasing the talent of its chefs. The high-quality and modern cuisine needs a brand that is approachable but also timeless and clean. The food and the experience are first and foremost.
I took over the management of all social media platforms for Social O.T.R. in January 2020.
To celebrate their one year anniversary, the restaurant offered free giveaways on social media every day for a week. This social media push resulted in 214 new followers in 7 days with an average Reach of 1,701 and 76 comments
I found a new love for commercial and food photography while working at Findlay Market. My photographs include new menu items, events, happy hours, grand openings, etc. These images are used on all social media platforms and print/digital ad promotional pieces for the restaurant.
& yes, I get to eat the meals after each shoot :)